Over the past year, 250,000 individuals worldwide answered the question “Is it important that your match cares about the environment?” Ninety percent of the respondents said that it’s important for their match to care about the planet, while women were 7 percent more likely than men to care, according to the data. Such knowledge, she said, can help reveal to daters what else they might learn about a potential match just by knowing one thing about the person. The network has thousands of questions that feed into this algorithm, with new queries popping up each week, Reynolds explained.ĭata scientists at OKCupid also cross-reference responses to determine how users who react a certain way to one question might answer other questions, according to Reynolds. “One of our questions is, ‘Cilantro, yes or no?’” Reynolds said, noting that while such a question can be a “good conversation starter,” it won’t usually “make or break” whether a user decides to date a potential match. OKCupid’s dating app employs a matchmaking algorithm that asks users a variety of multiple-choice questions on everything from the mundane to current events issues, according to the company. “People feel that with climate change, it says so much more about you - if that’s something that you believe in and are concerned about.” “We have just seen over time, climate change being more and more this huge topic for our millennials daters especially,” Jane Reynolds, director of product marketing at OKCupid, told The Hill. Meanwhile, among 6 million users surveyed over the past three years, 81 percent of daters said they were “concerned” about climate change - topping other potential dealbreaker issues like gender equality and gun control. Opinions surrounding climate change are the biggest “dealbreaker” out of several topics when it comes to finding a match on the popular dating app OKCupid, new data from the company shows.Īmong 250,000 users surveyed worldwide over the past year, OKCupid found that 90 percent of daters said that it’s “important” for their match to care about climate change.
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